It’s all about cosmetics in the studio today.
We shoot a lot of products and packaging on a white or light coloured background, which works really well for websites and e-commerce sites. However if you’re looking to create impact sometimes you need to break the rules and switch to a darker background. Cosmetics packaging is nearly always glossy black, shiny sliver or gold which lends itself to being photographed on a darker background. Here I’ve added a hint of colour to the background which really helps draw to eye to the product, especially given the colour of the lipstick.